How to Market AI Outside the Tech Sector

Businesses in the technology sector understand the benefits of artificial intelligence (AI) better than most. But the full scope of AI’s potential lies beyond tech, in industries that have been slower to adopt tools that can rapidly analyze data and help manage risk. The construction industry, for example, touches almost everything we do. But it’s an unlikely place to find tools like predictive analytics and artificial intelligence. But like any area of the economy, construction companies and their leaders are interested in tools that will help increase speed, better manage costs, and make more efficient use of resources.And that’s where artificial intelligence can help. Stephanie Seril is VP of Marketing at Avvir, which uses AI to help construction companies and their clients compare projects to digital twins and identify errors long before they become expensive and time-consuming to fix. RELATED EPISODE: There’s More to Generative AI Than Content Creation On this episode of the B2B Nation podcast, Stephanie talks about the challenges Avvir faces in its marketing, how marketing tech to an industry like construction differs from her days in Silicon Valley, and why steel-toed boots are now part of her work attire.

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How to Market AI Outside the Tech Sector is an episode from B2B Nation by B2B Nation.

This episode is 00:16:59 long.

This episode was published on Apr 4, 2023.

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