How to Market to Finance Roles During Economic Uncertainty

The pressure is on finance teams to better control spending and account for every dollar spent. And that probably doesn’t sound like a great time to be pitching new software to finance roles. But if tracking and managing an organization’s spending is the primary focus of your product, this might be your time to shine. In this episode of the B2B Nation podcast, we’re talking to Idan Gol, VP of Marketing at Mesh Payments. Like many marketing teams, Idan’s team is trying to convince businesses of the benefits of its platform at a time when many are working to reduce their spending. And Mesh Payments is not the only one in the increasingly crowded spend management space trying to make their case. In the episode, Idan talks about standing out in the payments and spend management space, goals for 2023, lessons from 2022, why “efficiency” will be vital to marketing in 2023, and more.

You can listen to How to Market to Finance Roles During Economic Uncertainty online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Market to Finance Roles During Economic Uncertainty is an episode from B2B Nation by B2B Nation.

This episode is 00:18:40 long.

This episode was published on Jan 24, 2023.

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