Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z considers luxury from Coach, Louis Vuitton and Gucci to Nike, Adidas, Lululemon, Amazon and Target. She breaks down tactics brands are using to translate product quality into marketing, brand missteps that have been called out by young consumers and tips for building brand loyalty with Gen Z. Dig deeper on the topics mentioned in this week's episode: ~ The data on how brands can build loyalty with Gen Z ~ How brands have successfully implemented product quality messaging ~ How rising gas prices are impacting brands ~ Get tickets to Ad Age's Small Agency Conference ~ Listen to Ad Age's Marketer's Brief podcast

You can listen to Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless online on Radio and Podcast. Open the player on this page to stream the available audio.

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless is an episode from Ad Age Ad Lib by Ad Age.

This episode is 29:16 long.

This episode was published on May 15, 2026.

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