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Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless artwork
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Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless

Ad Age Ad Lib by Ad Age

May 15, 202629:16Business

Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z considers luxury from Coach,...

About This Episode

Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless is an episode from Ad Age Ad Lib by Ad Age. Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including pr...

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Published May 15, 2026, 29:16 long, audio available.

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