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The consumer trends marketers can't ignore this fall, with Erika Wheless artwork
Business

The consumer trends marketers can't ignore this fall, with Erika Wheless

Ad Age Ad Lib by Ad Age

Aug 7, 202630:37Business

Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and how they connect to the brands gaining the most ground with Gen Z. The conversatio...