What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli
Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been...
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Ad Age Ad Lib
Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away wi...
Episodes
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Is spec work overrated or underrated, with X&O co-founders | Agencies on Record
X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate,...
Weekly Report: A plushie data center satirizes AI's environmental toll
Creative studio Basura's satirical "Adopt a Data Center" campaign imagines AI data centers as rescue animals. Plus, Applebee's names BBDO Ch...
How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselv...
How to bring creators to the brand strategy table | Catch Up
Creators aren't just making content anymore—they're getting pulled into the actual strategy conversation. Ad Age social and influencer marke...
Weekly Report: US Open creator backlash exposes brands' event strategy gaps
Viral videos of influencers disrupting US Open matches exposed how many brands still lack clear systems for briefing talent, picking the rig...
Creators are now brand strategists, not just talent, with Gillian Follett
Gillian Follett, social marketing and influencer reporter at Ad Age, breaks down how brand-creator partnerships have evolved in 2026, from c...
Weekly Report: Planters hires Mr. Peanut a fixer without a pitch, and why character-driven branding is back
Planters named Martin, the agency behind the Geico Gecko, its creative agency of record without running a formal review, betting on characte...
Will the AI marketing bubble burst? | Catch Up
Catch the full conversation: https://adage.substack.com/p/ai-is-all-over-earnings-calls-ai Ad Age's senior tech editor Garett Sloane joins P...
Weekly Report: YouTube raises the bar for creator payouts
YouTube is doubling the watch time and engagement thresholds creators need to qualify for its Partner Program starting February 2027, a shif...
AI is all over earnings calls. AI ROI isn't, with Garett Sloane
Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amaz...
Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure
This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, a...
Weekly Report: Dollar Tree shifts to emotional branding as it eyes $1 billion in untapped sales
Dollar Tree named independent agency Tombras its first-ever creative agency of record ahead of a September brand campaign—what it reveals ab...
The consumer trends marketers can't ignore this fall, with Erika Wheless
Erika Wheless, consumer culture and brand behavior reporter at Ad Age, breaks down the consumer trends shaping the back half of 2026, and ho...
Weekly Report: McDonald's admits its promotional calendar backfired
This week on Ad Age Insider's Weekly Report: McDonald's opens up about how an overloaded promotional calendar, stacking a K-pop Demon Hunter...
Weekly Report: Creators are betting on equity over paid partnerships
This week on Ad Age Insider's Weekly Report: creators like Alix Earle are increasingly chasing equity stakes instead of traditional brand de...
Small Agencies are Winning Business with these 2026 Moves, with Judy Pollack, Brian Bonilla and Ewan Larkin
The leaders of the 2026 Ad Age Small Agency Awards—Judy Pollack, Brian Bonilla and Ewan Larkin—break down what actually separated this year'...
Weekly Report: Taco Bell's trust test during cyclosporiasis crisis
This week on Ad Age Insider's Weekly Report: Taco Bell's Cyclospora outbreak and what it reveals about crisis communications, food safety, a...
Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads
This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the...
2026 ad budget check-in: where media money's moving, with Brandon Doerrer
Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into...