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Is spec work overrated or underrated, with X&O co-founders Agencies on Record artwork
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Is spec work overrated or underrated, with X&O co-founders Agencies on Record

Ad Age Ad Lib by Ad Age

Sep 24, 202611:25Business

X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's full conversation with...