Radio and PodcastRadio and PodcastLive Radio & Podcasts
Weekly Report: Planters hires Mr. Peanut a fixer without a pitch, and why character-driven branding is back artwork
Business

Weekly Report: Planters hires Mr. Peanut a fixer without a pitch, and why character-driven branding is back

Ad Age Ad Lib by Ad Age

Sep 3, 202606:42Business

Planters named Martin, the agency behind the Geico Gecko, its creative agency of record without running a formal review, betting on character-driven branding to sharpen Mr. Peanut's point of view. Plus, Callaway ended it...

Related Episodes

Continue listening to more episodes from Ad Age Ad Lib.