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What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli artwork
Business

What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli

Ad Age Ad Lib by Ad Age

Sep 25, 202624:29Business

Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been finding ways to make theirs work harder. Adrianne Pasquarelli, senior editor of...