Radio and PodcastRadio and PodcastLive Radio & Podcasts
Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure artwork
Business

Weekly Report: PepsiCo's AI agency review signals a shift from experiments to infrastructure

Ad Age Ad Lib by Ad Age

Aug 20, 202607:51Business

This week: PepsiCo is running a global agency review focused on building out AI marketing capabilities, with Omnicom, Accenture, Deloitte, and Publicis Sapient all vying for the assignment. Plus, Google enlists creatives...