Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advice for developing a brand AI strategy as products develop, and reacts to a live test of how paid ads may influence organic chat results. Dig deeper on the topics mentioned in this week's episode: ~ The state of ChatGPT ads post-launch ~ Why ChatGPT's Instant Checkout faced challenges ~ Lessons from OpenAI sunsetting Sora ~ Listen: AI search strategy 101 ~ Apply for Ad Age's Mid-Size Brand Leaders award ~ Listen to the Marketer's Brief podcast

You can listen to Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken online on Radio and Podcast. Open the player on this page to stream the available audio.

Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken is an episode from Ad Age Ad Lib by Ad Age.

This episode is 28:13 long.

This episode was published on Apr 17, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Ad Age Ad Lib when more episodes are available from the podcast feed.