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Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer artwork
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Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer

Ad Age Ad Lib by Ad Age

May 8, 202627:40Business

Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and more. He discusses ho...

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Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer is an episode from Ad Age Ad Lib by Ad Age. Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions...

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Published May 8, 2026, 27:40 long, audio available.

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