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Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listen...
About This Episode
Identity marketing and how beverage brands are winning Gen Z, with Jon Springer is an episode from Ad Age Ad Lib by Ad Age. Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. P...
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Episode Details
Published Mar 27, 2026, 23:15 long, audio available.
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