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Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listen...
About This Episode
Identity marketing and how beverage brands are winning Gen Z, with Jon Springer is an episode from Ad Age Ad Lib by Ad Age. Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. P...
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Episode Details
Published Mar 27, 2026, 23:15 long, audio available.
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Questions About This Episode
What is Identity marketing and how beverage brands are winning Gen Z, with Jon Springer about?
Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listening and fan engagement to turn their branding into cultural currency. And why ChatGPT's Instant Checkout ad product flopped , and Apple's plans to bring brands to Maps . Dig deeper on the topics mentioned in this week's episode: ~ Why the drinks people carry matter more to marketers now ~ Takeaways from Ad Age's NextGen Marketing Playbook ~ Behind the rise of alcoholic sports drinks ~ Summer alcohol marketing trends to know ~ Listen to the Marketer's Brief podcast
Where can I listen to Identity marketing and how beverage brands are winning Gen Z, with Jon Springer?
You can listen to Identity marketing and how beverage brands are winning Gen Z, with Jon Springer online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Identity marketing and how beverage brands are winning Gen Z, with Jon Springer from?
Identity marketing and how beverage brands are winning Gen Z, with Jon Springer is an episode from Ad Age Ad Lib by Ad Age.
How long is this episode?
This episode is 23:15 long.
When was this episode published?
This episode was published on Mar 27, 2026.
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Are there related episodes from Ad Age Ad Lib?
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Quick Answers About This Episode
Where can I listen to Identity marketing and how beverage brands are winning Gen Z, with Jon Springer?
You can listen to Identity marketing and how beverage brands are winning Gen Z, with Jon Springer on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Identity marketing and how beverage brands are winning Gen Z, with Jon Springer is from Ad Age Ad Lib by Ad Age.
What are the episode details?
Published Mar 27, 2026 and 23:15 long