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Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer artwork
Business

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Ad Age Ad Lib by Ad Age

Jun 12, 202625:40Business

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges and considerations f...