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For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges and considerations f...
Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer is an episode from Ad Age Ad Lib by Ad Age. For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous cont...
This episode belongs to Ad Age Ad Lib.
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Published Jun 12, 2026, 25:40 long, audio available.