How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains how those are different from recent years, and provides tips for brands to get a leg up in pitches. Plus, tips for marketers overwhelmed by the review process. Plus, the lesson for brands in McDonald's cringe CEO taste test and what ChatGPT's first third-party ad tech partner means for brands. Dig deeper on the topics mentioned in this week's episode: ~ What separates agencies winning 2026 reviews ~ How agencies are helping clients become more self-sufficient ~ Inside agencies' new self-service platforms ~ What are media rebates? Agency transparency in the hot seat

You can listen to How to win new business in 2026, with Brian Bonilla online on Radio and Podcast. Open the player on this page to stream the available audio.

How to win new business in 2026, with Brian Bonilla is an episode from Ad Age Ad Lib by Ad Age.

This episode is 23:29 long.

This episode was published on Mar 6, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Ad Age Ad Lib when more episodes are available from the podcast feed.