'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett

Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be far less kind to corporations than their peers. Influencer and Social Media Marketing Reporter Gillian Follett breaks down the "Fruit Love Island" trend, why it's become so popular and what it reveals about brands on social media. Plus, the shift of content toward entertainment and brands that have successfully tapped into emerging formats. And, what you need to know about Kristen Cavallo's return to the ad industry as well as CVS Health's creative and media agency reviews. Dig deeper on the topics mentioned in this week's episode: ~ What brands need to know about "Fruit Love Island" ~ Creator takeaways from this year's NewFronts ~ Submit for Ad Age's Small Agency Awards ~ Listen to Ad Age's Marketer's Brief podcast

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'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett is an episode from Ad Age Ad Lib by Ad Age.

This episode is 22:45 long.

This episode was published on Apr 3, 2026.

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