Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez

Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how brands are meeting audiences where they are, designing repeatable, low‑lift interactions and choosing platforms that teams can sustain. Sanchez and Herren also outline first steps for marketers and agencies: audit existing audiences, prioritize trust and feedback loops, and treat community as a long‑term distribution and relationship strategy. Dig deeper on the topics mentioned in this week's episode: ~

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Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez is an episode from Ad Age Ad Lib by Ad Age.

This episode is 28:24 long.

This episode was published on Apr 10, 2026.

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