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How L'Oréal thinks about creator ROI
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlova join WARC's Anna Hamill to discuss how the measurement frame...
About This Episode
How L'Oréal thinks about creator ROI is an episode from The WARC Podcast by WARC. Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Maria Pavlov...
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Published Jun 11, 2026, 00:28:13 long, audio available.
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