The Future of Fitness: Trends, Shifts, and the Boutique Dilemma

In this episode I’m joined by Jack Thomas, founder of BASE, one of Bangkok’s leading boutique fitness studios, and The Fit Guide, a global benchmarking platform helping fitness businesses elevate their standards. In this episode, we unpack the state of the fitness industry; where it stands today, how it’s evolved, and where it’s heading next. Jack and I dive into consumer shifts, what people are really looking for now, and where the industry is still falling short. We explore what hospitality in fitness truly means, whether boutique fitness can survive this changing landscape, and how the rise of AI trainers might reshape the future. Plus, we ask the tough questions: Is boutique fitness overvalued? Are classes really worth the premium price? And why is sales in fitness still something so few get right? Jack is an absolute thought leader in the space, so whether you’re an industry professional, looking to dip your toes into the business of fitness, or simply curious about where the industry is headed, you’re in very good hands. Find out more about Jack and his businesses: Follow Jack Thomas on LinkedIn Follow Jack Thomas on Instagram Find out more about BASE Find out more about The Fit Guide Listed to Jack's podcast: The Fitness Business Asia

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The Future of Fitness: Trends, Shifts, and the Boutique Dilemma is an episode from The Victoria Sardain Podcast by Victoria Sardain.

This episode is 66:07 long.

This episode was published on Nov 2, 2025.

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