Royalmount's Comeback: The Leasing Playbook Behind Montreal's Fastest Retail Turnaround

Royalmount is not just "doing fine" it is accelerating. In this episode Axel Monsaingeon sits down with Michael Stroll , Partner at Carbonleo and SVP Leasing, to break down what actually drives a successful mixed use destination in Montreal. They explore how consumer habits are changed, why occupancy momentum matters more than first month headlines, and how the right tenant mix, events, and access strategy can reposition an asset quickly. You will hear the measurable results behind the Royalmount lease up, the expansion logic for phase two retail, why a hotel on site makes sense, and how Class A office demand is being reshaped by commute patterns and lifestyle convenience. If you work in development, leasing, investment, or brokerage, this conversation is a masterclass in building durable demand through placemaking and long term vision. Topics & Timestamps 🔹 What Carbonleo is and why they build disruptive projects (00:01:49) 🏗️ Quartier DIX30 repositioning: occupancy, tenant mix, and value creation (00:04:03) 🚆 Why residential is the missing piece and how REM access changes everything (00:05:28) 🧠 Master plan thinking: DIX30 vs Royalmount and why cohesion matters (00:07:20) 📈 Royalmount performance story: sales growth, traffic, and lease up from 36% to 90% (00:09:16) 🎉 Events and social strategy: building habit and destination energy (00:12:02) 🛍️ Phase two retail expansion: what is missing and how growth gets planned (00:13:21) 🏨 Hotel opportunity: brand selection, operator strategy, and why the site wins (00:15:23) 🏢 Office demand shift: Class A, deal terms, and the commute advantage vs downtown (00:16:30) 💎 Luxury perception vs reality: why the project is more accessible than people think (00:21:12) 🏘️ Residential rezoning: density, downsizers, and solving a real market gap (00:23:16) 🔗 Connect with Michael Stroll 💼 LinkedIn: 🏢 CARBONLEO: 👤 Follow Axel Monsaingeon 💼 LinkedIn: 📸 Instagram: 🌐 Explore more resources 📊 Market guides, data, and advertising opportunities:

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Royalmount's Comeback: The Leasing Playbook Behind Montreal's Fastest Retail Turnaround is an episode from The Very Real Estate Effect Investing in Quebec by Axel Monsaingeon.

This episode is 25:17 long.

This episode was published on Jan 30, 2026.

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