How To Run A $100M Real Estate Business From Anywhere Outliers

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate. Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year. Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life. This week, Tom talks with Lourdes about exactly how she did it and how you can too. If you think scaling means sacrificing your freedom… this episode will prove you wrong. You'll learn: The team restructure that unlocked her freedom (and why she cut her roster nearly in half) The mailer campaigns quietly driving her luxury pipeline Why she ditched lead buying — and what she replaced it with The "cheesy" marketing move that landed a $13.5 million listing Why even a $100M producer won't make a major decision without a coach And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy. Ready to build a business that gives you more of everything? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞

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How To Run A $100M Real Estate Business From Anywhere Outliers is an episode from The Tom Ferry Podcast Experience by Tom Ferry.

This episode is 30:19 long.

This episode was published on Apr 16, 2026.

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