137 How real narratives go beyond the template and transform B2B marketing

Have a great point of view to add? Send us a text with your thoughts! Ready to ignite your brand story? Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast. Listen as Jaymi dives into the importance of finding and telling your company's true narrative-without the cookie-cutter approaches that crowd B2B marketing. Revealing why establishing an authentic brand personality isn't just cosmetic but a core element of attracting top talent, growing your customer community, and building lasting trust in a competitive landscape.

You can listen to 137 How real narratives go beyond the template and transform B2B marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

137 How real narratives go beyond the template and transform B2B marketing is an episode from The Tech Marketing Podcast by Twogether.

This episode is 61:38 long.

This episode was published on Mar 12, 2025.

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