146 From Portals to Agents: Reinventing Partner Success with AI

Have a great point of view to add? Send us a text with your thoughts! Data first, AI everywhere. In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow. Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the industry’s “overstimulate the partner with content” problem by using AI to summarize, personalize, and prompt next best actions. The result is a credible ROI story - time saved, usage up, revenue enabled and a clear path to an “easy button” partner experience.

You can listen to 146 From Portals to Agents: Reinventing Partner Success with AI online on Radio and Podcast. Open the player on this page to stream the available audio.

146 From Portals to Agents: Reinventing Partner Success with AI is an episode from The Tech Marketing Podcast by Twogether.

This episode is 45:59 long.

This episode was published on Sep 10, 2025.

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