140 Time to rethink partner tech strategy and eliminate buyer’s remorse

Have a great point of view to add? Send us a text with your thoughts! In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of channel technology. Jon and Seb explore the idea that partner tech isn’t just about capability—it’s about usability, intentionality, and service. If you’re preparing for PartnerTech X or rethinking your ecosystem strategy, this conversation will leave you with actionable insights and a renewed appreciation for simplicity and data-led decisions.

You can listen to 140 Time to rethink partner tech strategy and eliminate buyer’s remorse online on Radio and Podcast. Open the player on this page to stream the available audio.

140 Time to rethink partner tech strategy and eliminate buyer’s remorse is an episode from The Tech Marketing Podcast by Twogether.

This episode is 40:59 long.

This episode was published on Apr 23, 2025.

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