144 The secret to navigating marketing complexity

Have a great point of view to add? Send us a text with your thoughts! Leading with curiosity. The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous learning, risk-taking, and curiosity has shaped his approach to leadership. He reflects on navigating marketing complexity, product and partner alignment. Luis shares how accountant partners aren’t just a route to market—they’re customers too—and why enabling them through relevance, not just reach, is critical. A must-listen for leaders facing disruption and seeking clarity in an evolving landscape.

You can listen to 144 The secret to navigating marketing complexity online on Radio and Podcast. Open the player on this page to stream the available audio.

144 The secret to navigating marketing complexity is an episode from The Tech Marketing Podcast by Twogether.

This episode is 35:06 long.

This episode was published on Jul 16, 2025.

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