134 Buying groups and AIQLs: The next evolution of B2B

Have a great point of view to add? Send us a text with your thoughts! Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing. She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and the growing importance of hyper-personalization. This insightful conversation explores how data, collaboration, and emerging technologies are reshaping the marketing-sales relationship, offering actionable insights for senior marketers aiming to stay ahead in a rapidly changing industry.

You can listen to 134 Buying groups and AIQLs: The next evolution of B2B online on Radio and Podcast. Open the player on this page to stream the available audio.

134 Buying groups and AIQLs: The next evolution of B2B is an episode from The Tech Marketing Podcast by Twogether.

This episode is 46:18 long.

This episode was published on Jan 29, 2025.

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