128 Growth Marketing: Where ABM and Demand meet

Have a great point of view to add? Send us a text with your thoughts! Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation. Tune in now, wherever you get your podcasts.

You can listen to 128 Growth Marketing: Where ABM and Demand meet online on Radio and Podcast. Open the player on this page to stream the available audio.

128 Growth Marketing: Where ABM and Demand meet is an episode from The Tech Marketing Podcast by Twogether.

This episode is 21:48 long.

This episode was published on Nov 6, 2024.

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