Business

Retailers Are Drowning in Data. Is AI a Life Preserver?

The So What from BCG by Boston Consulting Group BCG

Jul 28, 202616:50Business

Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of data, it's the gap between data and real customer understanding. He explains how AI and large language mode...

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Retailers Are Drowning in Data. Is AI a Life Preserver? is an episode from The So What from BCG by Boston Consulting Group BCG. Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of...

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Published Jul 28, 2026, 16:50 long, audio available.

Retailers Are Drowning in Data. Is AI a Life Preserver?

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