Business

Is Your AI Rollout Built to Fail?

The So What from BCG by Boston Consulting Group BCG

Aug 11, 202624:36Business

Kristy Ellmer and Julia Dhar, co-authors of How Change Really Works and founders of BCG’s Behavioral Science Lab, explain why so many transformations fail and what the science says separates success from failure. They br...

About This Episode

Is Your AI Rollout Built to Fail? is an episode from The So What from BCG by Boston Consulting Group BCG. Kristy Ellmer and Julia Dhar, co-authors of How Change Really Works and founders of BCG’s Behavioral Science Lab, explain why so many...

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Published Aug 11, 2026, 24:36 long, audio available.

Is Your AI Rollout Built to Fail?

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