005: Dan Waldschmidt, Outbound Prospecting Creative Genius

Dan Waldschmidt is a prospecting legend. His creative philosophy of "Unpredictable and Delightful" is both effective and enjoyable for everyone involved in the process. Prospects love hearing from him, and they eventually turn into customers at an alarmingly high rate. In this episode, we dig into some of the specific creative outbound strategies that Dan uses to get the attention of very successful executives. He describes his 1-2-1 approach formula, which breaks down like this: 1: One sentence opening - I'm writing you because... 2: Two sentences on why you should care about what we are talking about 1: One final question - Make it easy for them to respond and continue the conversation. They key, as Dan describes, is to understand the environment of your prospect. What types of messages will he respond to, and how many of the typical "can you tell me who at your company handles buying xyz" type messages he gets every day. Dan also presents ideas how you can integrate a full outbound strategy to supplement your email campaign. Things including: Email Call Handwritten note Package/gift Other social media To see more of Dan's creative ideas, visit

You can listen to 005: Dan Waldschmidt, Outbound Prospecting Creative Genius online on Radio and Podcast. Open the player on this page to stream the available audio.

005: Dan Waldschmidt, Outbound Prospecting Creative Genius is an episode from The Sales Manager Playbook Podcast by By Michael Lambourne, Traffic & Conversion Engineer and Copy Chief at LeadFuze.

This episode is 16:08 long.

This episode was published on May 19, 2016.

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