B2B SaaS Sales: A Cold Text That Landed McDonald's

A cold text to a stranger's phone number. Nine months just to close the POC paperwork. Yosef Peterseil landed McDonald's as his first B2B SaaS sales customer while bootstrapping with zero revenue. The lesson: charging even $3,000 for a POC completely changes the dynamics of closing deals. Yosef reveals why their original ICP of customer success managers had no budget, how 70 hard-earned event leads went cold because they had no follow-up system, and the 13-month contract structure that eliminated double-negotiation traps in B2B deal cycles. Blings is a personalized video platform serving enterprise sales customers including McDonald's, Mercedes, Meta, and Rocket Mortgage. The company hit $1M ARR in 2023 with a team of 19. This episode is brought to you by: 💖 Gearheart → Book a free consult and get the first 20 hours free 🔑 Key Lessons 🎯 Validate ICP budget before building your B2B SaaS sales motion: Yosef interviewed dozens of customer success managers before discovering they had no budget - pivoting to marketing where the money was saved months of wasted effort. 💰 Always charge for POCs in B2B SaaS sales: Even $3,000-$5,000 forces customers to prioritize your project, starts vendor onboarding, and signals they're serious about closing deals rather than just exploring. 📄 Combine POC and commercial into one contract: Yosef lost months negotiating POC terms only to negotiate again for the commercial deal - 13-month contracts with first-month exit clauses eliminated the trap. 📉 Build follow-up systems before generating leads: Blings spent $20K-$30K on a conference and captured 70 leads, but had no lead scoring or sequences - the entire investment was wasted. 🔗 Use channel partners to scale enterprise sales doors: Recruiting industry veterans to open doors for recurring commission scaled Blings faster than direct B2B SaaS sales alone. Chapters Introduction and favorite quote What Blings does - the MP5 video format Company metrics and enterprise customers Validating the ICP through customer interviews Pivoting from customer success to marketing Landing McDonald's through a cold text Closing the first B2B SaaS sales POC Why you should always charge for POCs Event marketing mistakes - 70 lost leads Hiring salespeople too early Building channel partner relationships Lightning round Resources Full show notes: Join 5,000+ SaaS founders:

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B2B SaaS Sales: A Cold Text That Landed McDonald's is an episode from The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship by Omer Khan.

This episode is 46:06 long.

This episode was published on Jan 15, 2026.

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