257: RevenueCat: Overcoming Self-Doubts as a First Time SaaS Founder - with Jacob Eiting

Jacob Eiting is the founder and CEO of RevenueCat, a SaaS platform that helps mobile apps to power in-app subscriptions. Jacob was working as a CTO for a mobile app company... It was a real pain for him and his team to enable in-app purchases and subscriptions. He thought it would be a great idea if someone could make it easier. But he did nothing with the idea for 2 years. Eventually, he left his job to build a solution himself. He started with a simple SDK and posted about it on Reddit. And he was torn apart by people who thought that he was trying to become an unnecessary middleman. But there were a few people who understood the pains and were interested in his solution. He focused on them. He improved his product and did a beta launch. He only had 5 people signup and created an account. It seemed like his idea was going nowhere. He wasn't generating any revenue and relying on his wife's job. He had a few months of runway left. But he didn't want to spend a lot of time improving the product if he didn't have customers guiding him. So he started writing content. He spent 6-12 hours a week writing and publishing a blog post. And he did this for a couple of months. He kept doubting himself. He didn't think he had what it took to turn this idea into a real business. Slowly, he started to see some SEO traffic trickle in. He finally got customers and was making $400 MRR. That gave me the encouragement to get more serious. By the end of that year, he'd grown his business to $7K MRR. He started thinking that maybe we could grow it to a 6-figure a year business. But the last couple of years have been huge. Jacob has grown his business to over $160K MRR ($2M ARR). In this interview, you'll learn how he's gone from struggling to find customers to building a multi-million dollar SaaS that's still growing fast every month. I hope you enjoy the interview. Enjoyed this episode?

You can listen to 257: RevenueCat: Overcoming Self-Doubts as a First Time SaaS Founder - with Jacob Eiting online on Radio and Podcast. Open the player on this page to stream the available audio.

257: RevenueCat: Overcoming Self-Doubts as a First Time SaaS Founder - with Jacob Eiting is an episode from The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast) by Omer Khan.

This episode is 50:02 long.

This episode was published on Aug 5, 2020.

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