286: How to Create SaaS Buyer Personas and Produce Better Content - with Adrienne Barnes

Buyer personas are a great way to understand your customers and use those insights to improve every aspect of the customer experience from marketing, sales, product, and more. Unfortunately, most companies do a terrible job creating buyer personas or worse, don't have any. Those companies create buyer personas based on loose assumptions and anecdotal information. While these personas look nice, they often don't serve any useful purpose and are quickly forgotten about. If you create buyer personas this way, there's a huge risk that you're going to make the wrong investments in your product, marketing and sales, and waste a lot of time and money doing the wrong things. The key reason companies lack or have useless personas is that they don't talk to their customers. In this episode we examine how so many companies get buyer personas wrong. We lay out a better way to create your buyer personas, and we walk you through the process step-by-step. By the end of this interview, you'll have clarity and actionable insights you can take to create useful buyer personas which help create better content to attracts, converts and retains more customers. I hope you enjoy it. Enjoyed this episode?

You can listen to 286: How to Create SaaS Buyer Personas and Produce Better Content - with Adrienne Barnes online on Radio and Podcast. Open the player on this page to stream the available audio.

286: How to Create SaaS Buyer Personas and Produce Better Content - with Adrienne Barnes is an episode from The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast) by Omer Khan.

This episode is 52:18 long.

This episode was published on May 12, 2021.

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