280: Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement

In 2015, Thibaud and his wife Noemie were running an advertising agency. They were working with clients in France and the US. But collaborating with them was time-consuming and inefficient. Nearly everything was done using spreadsheets. One day, Thibaud decided to build a software tool to make their lives easier. He was a self-taught Ruby on Rails developer, so he had enough knowledge to build something. The first version of what later became Loomly took Thibaud a few months to build. It didn't do much and was pretty basic. All people could do was upload an image, add text, and see a mock-up of what the post would look like on social media. But the tool helped them streamline how they collaborated with clients. And their clients loved the tool even though it didn't do much. So in 2016, they launched is as a product and 2 months later had their first paying customer. Today, Loomly generates north of $5M in annual recurring revenue (ARR) and is used by over 7000 marketing teams around the world. In this interview we talk about: - How Thibaud and Noemie turned their little tool into a multiple 7-figure SaaS business. - Why they charged for the product from day one - even though it had very limited functionality. - How they differentiate their product and try to stand out in a very crowded market - Why launching a referral program turned out to be a bad idea and what they learned from that - How they use quick feedback loops to quickly and continuously improve the product. I hope you enjoy it! Enjoyed this episode?

You can listen to 280: Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement online on Radio and Podcast. Open the player on this page to stream the available audio.

280: Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement is an episode from The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast) by Omer Khan.

This episode is 50:19 long.

This episode was published on Mar 10, 2021.

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