251: A Guide to Product Led Growth for SaaS Founders - with Wes Bush

Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth-model that relies on the product as the main vehicle to acquire, activate, and retain customers. The Show Notes Product-Led Institute Product-Led Growth book The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick Kyle Poyar of OpenView interview Blue Ocean Strategy book Wes on LinkedIn Wes on Twitter Omer on LinkedIn Omer on Twitter Enjoyed this episode?

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251: A Guide to Product Led Growth for SaaS Founders - with Wes Bush is an episode from The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast) by Omer Khan.

This episode is 54:33 long.

This episode was published on May 28, 2020.

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