Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash

On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss not only what went wrong there, but how and when to potentially get it right. Rebranding (or even renaming) should never be taken lightly, often costing valuable equity to companies, but as you'll hear on this episode, it doesn't mean there aren't valuable moments to go through the exercise.

You can listen to Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash online on Radio and Podcast. Open the player on this page to stream the available audio.

Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash is an episode from The Overthinkers by The Overthinkers.

This episode is 00:43:23 long.

This episode was published on Aug 1, 2023.

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