Should Marketing Lean More Into Reality To Sell Nowadays?

The Overthinkers by The Overthinkers

Jun 23, 202600:23:56Business

Most marketing is still selling the SUV driver racing across open terrain, while the actual buyer is dodging potholes in Brooklyn. In this episode, Shann and Lynette dig into one of advertising's oldest questions: when d...

Related Episodes

Continue listening to more episodes from The Overthinkers.

What Universal Human Truths Can Marketers Tap Into?

Aug 31, 2026 - 00:31:10

David Rock's SCARF model says five drivers shape behavior from childhood onward — status, certainty, auto...

Is AI Showing Us We're Optimizing The Wrong Things? With Jennifer Fuqua

Aug 25, 2026 - 00:44:03

Jennifer Fuqua has spent twenty years inside innovation — at frog, at Fjord, at Ogilvy Consulting, and no...

What Should Marketers Learn From History? With Mark Rukman

Aug 12, 2026 - 00:45:02

Mark Rukman joins Shann and Lynette to argue that marketing keeps overlooking its most useful lens: histo...

Why Are We Still Debating Distinctiveness Vs Differentiation?

Aug 4, 2026 - 00:31:00

Why is the marketing industry still arguing about differentiation versus distinctiveness, a decade after...

How Do You Get Better At Changing Behavior? With Heather Watson

Jul 29, 2026 - 00:45:16

Heather Watson has spent her career walking backwards through the behavioral funnel: attention and consid...

What's Worth Changing, And What Changes Us? With Tom Goodwin

Jul 22, 2026 - 00:52:06

Tom Goodwin joins the show, and for someone who's built a career as a "futurist," he spends most of the h...

What Does a Pastor Know About Desire That Marketers Don't? With Michael Rudzena

Jul 16, 2026 - 00:48:26

This week we sit down with a very atypical guest: Michael Rudzena, founding pastor of The Good Shepherd i...

Should Strategists Be Generalists?

Jul 10, 2026 - 00:25:42

Shann has a strong take on this one: strategists should never specialize by channel, and why a "TikTok st...