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From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - co-fo...
Anthropic's latest report says 65% of marketing tasks are headed for AI replacement — making us the fifth most disrupted profession out of 8...
Nearly 200 episodes in, The Overthinkers is turning a page. This is Rachel Mercer's final episode as co-host — and the debut of Lynette, a f...
This wonderful episode was recorded over a year ago with the legendary Rob Campbell, CSO at Colenso in Auckland. Rachel and Shann were plann...
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first pa...
“You’re Dead In 18 Months Or Less” - Scott Galloway's ominous predictions for CMOs last week brought about a slight disturbance in the force...
As global consciousness of the world's climate challenges rises, the role of advertising is being increasingly scrutinized. With large fossi...
Social Media platforms are often put on the map by (young) generations, but ageing with them seems to prove a difficult exercise. Does that...
Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creative...
If you had to launch an agency from scratch today, how would you do it? What strategy or approach would you use? How would you stand out fro...
On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss n...
Brand, performance, social, programmatic, CRM, influencer, sponsoring, media, creative... There is a myriad of specialties in the world of a...
Threads has taken the world of social media by storm last week, growing in ways we'd never seen before. To discuss the platform's launch, it...
Barbie has been taking the film industry by storm - and the marketing community has noticed! This week we're joined by Moshe Isaacian, Brand...
A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Appare...
Between the loud voices of our industry and the stress of being judged for what you say, finding your voice on public forums can be intimida...
We often talk about strategy and creative, yet client services are often the ones running the show and taking the top leadership position. T...
As talent ebbs and flows in incestuous fashion between agencies that are increasingly large in size and geographic footprint, establishing a...
The debate over acquisition vs loyalty has rocked the marketing industry over the past 10 years. While loyalty is everywhere, how it is mana...
For a while, subscription models were all the rage. Now, ad-supported is making a comeback. Is one better than the other, and what considera...
Generative AI is this year's buzzword. But unlike those who preceded it, the applications are wide and many, capturing a lot of people's ima...
Advertising is increasingly a young person's game. Are the hardships of parenting one of the reasons why? And could advertising agencies app...
Bud Light experienced pretty severe backlash after putting the face of influencer Dylan Mulvaney on its cans (and on TikTok). As the brand t...
Snake oil salesmen, grifters, poseurs... There doesn't seem to be a shortage of people abusing our aspiration for what's shiny and new and o...
Twitter Blue has not been the success Elon Musk needed to defend the value of the social media giant - at least not yet. What has been plagu...
We know how important business transformation is in consulting circles - it's on everyone's lips and every 10K filling. Considering how much...
Every now and then, we see agencies having years of success with a client. And yet, inevitably, one day the client calls a competitive pitch...
Whether it's working on a category you don't consume nor like, or doing tasks that aren't your cup of tea, is it still possible to be good a...
If ChatGPT can write better than a copywriter, are people going to lose their jobs? Or is AI going to be the new standard for mediocrity, br...
Attention has (finally?) become a key topic in advertising over the last few years, inserting itself in the media debates around viewability...
Authenticity seems to be on every CMO's lips. Apparently the new kids on the consumer block are obsessed with it. But is it really possible...
We like to think our work is pretty harmless, but what if marketing was only a form of propaganda, not the other way around? Does that make...
Strategists are often introverts, and meetings can be harder to navigate - especially those large sessions with countless stakeholders. Are...
Almost 3 years into the pandemic, we've had plenty of opportunity to shift our work to a remote approach. Clearly strategic planning has not...
Of all practices in the boardroom, marketing tends to be one of the most opinionated about other people's work. With constant commentary on...
Joined by Farrah Bostic and Adam Pierno, co-hosts of In The Demo, a podcast that looks at how cohorts of people are best researched, underst...
The tech industry, which has come to dominate most of ad spends, has been facing some headwinds lately. Does that mean the tech Goliaths' st...
Some organisations have clear marketing guidelines and principles, others just go with the flow. Which ones are more likely to have an edge?
While still limited to its ice cream division, the decision to take a breather from purpose in favor of product superiority signals that cra...
Are all strategy just replicas of existing ones? Is it even a necessary objective of strategy to be original in and of itself? And if not, d...
With layoffs sending shockwaves in the tech sector, what does that signal for the marketing industry? Are we likely to see problems, or coul...
Twitter and Facebook experiencing headwinds, calls to rein in their effect on mental health, declines in ad spend... It's a rough patch for...
A lot of people make the switch from one side to the other. In this episode, Rachel and Shann share their experience working across both sid...
Free speech or advertising, Elon's gonna have to choose. Considering he first started with an open letter to advertisers, he seems to care,...
Long working hours are often the norm in ad agencies - not that they're unique in that regard, but one thing people often describe after lea...
It's very fanciful for agencies to introduce themselves to the world with a flashy "planning framework" of their own concoction. But as we b...
With the recent passing of legendary ad-man and founder Dan Wieden, Rachel and Shann ask themselves what it would take for a contemporary ad...
Big milestones today: The Overthinkers turns 3 with this 150th episode, and marks its 200,000 listens to date. To celebrate, we bring the ma...
Understanding culture - whether to fit in or to define it - is a fairly common exercise in strategic planning. What does that cover? What ar...
Business leaders often struggle to embrace complexity, and certainly have a fear of uncertainty. In this episode, Steve McCrone tells us mor...
Is paid advertising the mark of unremarkable brands? Or is it an essential step to grow into a big brand?