What Should Marketers Learn From History? With Mark Rukman

The Overthinkers by The Overthinkers

Aug 12, 202600:45:02Business

Mark Rukman joins Shann and Lynette to argue that marketing keeps overlooking its most useful lens: history. Drawing on cultural topography, pace layers, and a habit of thinking in thousand-year windows, Mark makes the c...

Related Episodes

Continue listening to more episodes from The Overthinkers.

What Makes Reframes So Powerful For Brands?

Sep 28, 2026 - 00:22:29

The oldest trick in strategy is telling you that it's not X, it's Y — worn enough by now that AI produces...

What Is The Worth Of Superfans?

Sep 23, 2026 - 00:28:32

Super fans are where every conversation about belonging eventually lands, and where marketers most reliab...

How Do Brands Foster Belonging?

Sep 14, 2026 - 00:27:48

Belonging is one of the oldest drivers there is: the tribal brain sorts us from them in under a tenth of...

Why can't AI create a brand’s voice? With Vikki Ross

Sep 10, 2026 - 00:42:51

Vikki Ross spent most of last year believing the headlines that said AI was coming for copywriters, ponde...

What Universal Human Truths Can Marketers Tap Into?

Aug 31, 2026 - 00:31:10

David Rock's SCARF model says five drivers shape behavior from childhood onward — status, certainty, auto...

Is AI Showing Us We're Optimizing The Wrong Things? With Jennifer Fuqua

Aug 25, 2026 - 00:44:03

Jennifer Fuqua has spent twenty years inside innovation — at frog, at Fjord, at Ogilvy Consulting, and no...

Why Are We Still Debating Distinctiveness Vs Differentiation?

Aug 4, 2026 - 00:31:00

Why is the marketing industry still arguing about differentiation versus distinctiveness, a decade after...

How Do You Get Better At Changing Behavior? With Heather Watson

Jul 29, 2026 - 00:45:16

Heather Watson has spent her career walking backwards through the behavioral funnel: attention and consid...