What Weird Skills Can Help You Be A Better Marketer?

The Overthinkers by The Overthinkers

Jun 3, 202600:23:35Business

Acting, screenwriting, gaming, dance, gardening, running a volunteer website nobody got paid for. Shann and Lynette swap notes on the side-of-desk obsessions and unlikely hobbies that turned out to matter more in their m...

Related Episodes

Continue listening to more episodes from The Overthinkers.

What Makes Reframes So Powerful For Brands?

Sep 28, 2026 - 00:22:29

The oldest trick in strategy is telling you that it's not X, it's Y — worn enough by now that AI produces...

What Is The Worth Of Superfans?

Sep 23, 2026 - 00:28:32

Super fans are where every conversation about belonging eventually lands, and where marketers most reliab...

How Do Brands Foster Belonging?

Sep 14, 2026 - 00:27:48

Belonging is one of the oldest drivers there is: the tribal brain sorts us from them in under a tenth of...

Why can't AI create a brand’s voice? With Vikki Ross

Sep 10, 2026 - 00:42:51

Vikki Ross spent most of last year believing the headlines that said AI was coming for copywriters, ponde...

What Universal Human Truths Can Marketers Tap Into?

Aug 31, 2026 - 00:31:10

David Rock's SCARF model says five drivers shape behavior from childhood onward — status, certainty, auto...

Is AI Showing Us We're Optimizing The Wrong Things? With Jennifer Fuqua

Aug 25, 2026 - 00:44:03

Jennifer Fuqua has spent twenty years inside innovation — at frog, at Fjord, at Ogilvy Consulting, and no...

What Should Marketers Learn From History? With Mark Rukman

Aug 12, 2026 - 00:45:02

Mark Rukman joins Shann and Lynette to argue that marketing keeps overlooking its most useful lens: histo...

Why Are We Still Debating Distinctiveness Vs Differentiation?

Aug 4, 2026 - 00:31:00

Why is the marketing industry still arguing about differentiation versus distinctiveness, a decade after...