Ep. 247: Mari Cross These B2B Customers Don't Buy Features. They Buy Outcomes.

The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders by Bain & Company

Episode 247: What if customers achieve real results—but don ' t know it? Most vendors sell functionality. Mari Cross wants customers to see impact—in their own numbers, in real time. Mari Cross, Chief Customer Officer at...View more