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Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is one of the least-explored ideas in the arsenal. Learn how to use soci...
The mystery of social objects is an episode from The Marketing Companion by Sandy Carter. Mark Schaefer and Keith Jennings explore the role of social objects in marketing. They are everywhere; they drive word-of-mouth marketing, and this is...
This episode belongs to The Marketing Companion.
Use the player on this page to stream the episode online.
Published Sep 9, 2024, 32:00 long, audio available.
Apr 28, 2026 - 33:45
Apr 14, 2026 - 39:30
You can listen to The mystery of social objects online on Radio and Podcast. Open the player on this page to stream the available audio.
The mystery of social objects is an episode from The Marketing Companion by Sandy Carter.
This episode is 32:00 long.
This episode was published on Sep 9, 2024.
Mar 24, 2026 - 38:35
Mar 9, 2026 - 43:54
Feb 23, 2026 - 33:33
Jan 28, 2026 - 29:50