The 7 Things Marketers Need to Know About AI Search

One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Optimization) and why it is radically different from the SEO we all know. You'll hear why AI-generated recommendations convert at higher rates, and how brands can train AI to choose them as the preferred answer, and most importantly, a Hack to start making progress for your brand today!

You can listen to The 7 Things Marketers Need to Know About AI Search online on Radio and Podcast. Open the player on this page to stream the available audio.

The 7 Things Marketers Need to Know About AI Search is an episode from The Marketing Companion by Sandy Carter.

This episode is 29:50 long.

This episode was published on Jan 28, 2026.

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