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The Marketing Companion

Sandy Carter

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than...

Episodes

20 of 364 episodes

New Research! What's WRONG with Content Marketing Today

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014, which makes him the only person h...

28:21Sep 15, 2026

40% of Marketing Budgets Are Moving to Creators. Here's Why

Creators are dead. Long live creators. The experimental era of creator marketing is over, and 40% of marketing budgets now flow to creators....

32:01Aug 31, 2026

The real AI Status Symbol

What is the real AI status symbol in 2026? It may not be what you think. Artificial intelligence is changing how we work, create, communicat...

02:01Aug 27, 2026

Shira Lazar: 5 Creator Lessons for Marketers

TIME Top 100 creator Shira Lazar shares her creator playbook. Before "creator" became a career path, Shira Lazar was already building one. I...

30:44Aug 18, 2026

The Devil Wears Prompts | Cathy Hackl on the Brand You No Longer Control

Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Y...

34:36Aug 4, 2026

We're All in the Diaper Business (And Mark Schaefer Explains Why)

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer. In this episode of The AI Marketing Co...

33:16Jul 21, 2026

How a 24-Year Army Veteran Built 360K LinkedIn Followers by Telling Stories

America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are about to miss it completely. Michael...

32:54Jul 7, 2026

Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence: "We need to creat...

31:42Jun 23, 2026

The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story. The real shift is happening ben...

33:36Jun 18, 2026

AI Slop Or Original Thinking?

AI has solved one of marketing's oldest problems: creating content at scale. Now it may be creating a new one. In this episode of The AI Mar...

32:54Jun 9, 2026

Will AI Take My Job? Insights from a Mother-Daughter Conversation

Will AI take your marketing job? That's exactly what this conversation explores. In this mother-daughter discussion, we talk about how AI is...

28:57May 27, 2026

The 5 Must-Know AI Lessons for Marketers

Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should us...

24:06May 13, 2026

DaVinci And OpenAI Shipped Agentic Commerce

Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter sits down with Diaz Nesamoney to unpack what th...

33:45Apr 28, 2026

Lilypath's Dan Nestle on LinkedIn as AI Branding For You!

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI...

39:30Apr 14, 2026

The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up ca...

50:30Mar 31, 2026

Customer Experiences and AI - The Next Competitive Moat

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined ? In this episode, I sit...

38:35Mar 24, 2026

Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets

She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know....

43:54Mar 9, 2026

First or Fast Follower? 3 AI-Era Rules for Marketers

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses...

33:33Feb 23, 2026

OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work

OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us thr...

38:18Feb 10, 2026

The 7 Things Marketers Need to Know About AI Search

One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are m...

29:50Jan 28, 2026