The Devil Wears Prompts | Cathy Hackl on the Brand You No Longer Control
Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Y...
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The Marketing Companion
The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than...
The Marketing Companion Podcast Guide
Listen to The Marketing Companion, a Business podcast by Sandy Carter. Stream 360 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 360 episodesWe're All in the Diaper Business (And Mark Schaefer Explains Why)
The biggest disruption in marketing history isn't coming for your job. It's coming for your customer. In this episode of The AI Marketing Co...
How a 24-Year Army Veteran Built 360K LinkedIn Followers by Telling Stories
America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are about to miss it completely. Michael...
Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli
A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence: "We need to creat...
The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT
Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story. The real shift is happening ben...
AI Slop Or Original Thinking?
AI has solved one of marketing's oldest problems: creating content at scale. Now it may be creating a new one. In this episode of The AI Mar...
Will AI Take My Job? Insights from a Mother-Daughter Conversation
Will AI take your marketing job? That's exactly what this conversation explores. In this mother-daughter discussion, we talk about how AI is...
The 5 Must-Know AI Lessons for Marketers
Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should us...
DaVinci And OpenAI Shipped Agentic Commerce
Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter sits down with Diaz Nesamoney to unpack what th...
Lilypath's Dan Nestle on LinkedIn as AI Branding For You!
Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI...
The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer
If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up ca...
Customer Experiences and AI - The Next Competitive Moat
What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined ? In this episode, I sit...
Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets
She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know....
First or Fast Follower? 3 AI-Era Rules for Marketers
Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses...
OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work
OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us thr...
The 7 Things Marketers Need to Know About AI Search
One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are m...
Why Marketing Will Never Be the Same Again (2026 Edition)
Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ra...
A fond farewell
In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has...
Humane versus human marketing
Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach t...
Sustaining a personal brand in trying times
Jay Acunzo and Mark Schaefer discuss their success in sustaining their personal content production for years, even decades. They discuss the...