
We're All in the Diaper Business (And Mark Schaefer Explains Why)
Jul 21, 2026 - 33:16
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Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Your brand equity moved and nobody sent a memo. Cathy Hackl has spent a decade be...
The Devil Wears Prompts Cathy Hackl on the Brand You No Longer Control is an episode from The Marketing Companion by Sandy Carter. Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's...
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Published Aug 4, 2026, 34:36 long, audio available.