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First or Fast Follower? 3 AI-Era Rules for Marketers artwork
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First or Fast Follower? 3 AI-Era Rules for Marketers

The Marketing Companion by Sandy Carter

Feb 23, 202633:33Business

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

About This Episode

First or Fast Follower? 3 AI-Era Rules for Marketers is an episode from The Marketing Companion by Sandy Carter. Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI...

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Published Feb 23, 2026, 33:33 long, audio available.

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