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Brand Archetypes: Straightjacket or Springboard for CX?
In this episode of The Intuitive Customer , Professor Ryan Hamilton is joined by guest co-host Ben Shaw, Chief Strategy Officer at MullenLowe, to explore the enduring role of brand archetypes in marketing and customer ex...
About This Episode
Brand Archetypes: Straightjacket or Springboard for CX? is an episode from The Intuitive Customer - Improve Your Customer Experience To Gain Growth by Colin Shaw. In this episode of The Intuitive Customer , Professor Ryan Hamilton is joined...
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This episode belongs to The Intuitive Customer - Improve Your Customer Experience To Gain Growth.
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Episode Details
Published Sep 20, 2025, 30:53 long, audio available.
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