Radio and PodcastRadio and PodcastLive Radio & Podcasts
Why Medtech Commercial Strategies Stall and How to Fix Them artwork
Technology

Why Medtech Commercial Strategies Stall and How to Fix Them

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad by Adam Turinas

Jun 8, 202600:29:57Technology

One of the most common and costly mistakes in medtech commercialization is confusing clinical buy-in with commercial buy-in. A surgeon who loves your device, peer-reviewed data supporting it, and a field rep with a 20-ye...

About This Episode

Why Medtech Commercial Strategies Stall and How to Fix Them is an episode from The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad by Adam Turinas. One of the most common and costly mistakes in medtech commercialization...

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Jun 8, 2026, 00:29:57 long, audio available.