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Why Medtech Commercial Strategies Stall and How to Fix Them
One of the most common and costly mistakes in medtech commercialization is confusing clinical buy-in with commercial buy-in. A surgeon who loves your device, peer-reviewed data supporting it, and a field rep with a 20-ye...
About This Episode
Why Medtech Commercial Strategies Stall and How to Fix Them is an episode from The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad by Adam Turinas. One of the most common and costly mistakes in medtech commercialization...
Podcast
This episode belongs to The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad.
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Episode Details
Published Jun 8, 2026, 00:29:57 long, audio available.
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