Marketing as Sales’ Intelligence Engine: How Naviant Built 978 Personas With AI
What if the most valuable thing AI can do for your marketing team has nothing to do with content? A year ago, Mike Campana , Chief Marketing...
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The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technol...
Episodes
20 of 149 episodes
AI Adoption in Healthtech Marketing: What the 2026 Benchmark Reveals
Your team probably uses AI every day now. Can you show leadership what it’s actually getting you? For most healthtech marketing teams, the h...
Planning Your 2027 Healthtech Events Calendar: What to Keep, What to Cut, and How to Stand Out
If you run events in healthtech, this time of year means two full-time jobs: finishing 2026 and planning 2027. So I brought in people who do...
Thought Participation: Why Most Healthtech Thought Leadership Isn't Leadership
Most healthtech thought leadership isn't leadership. It's participation with a byline. That's what healthtech marketing leaders are saying a...
How to Choose the Right Paid Media Playbook for Healthtech
How do you know whether your healthtech company needs a classic demand gen campaign or a full ABM program? In this episode, I'm joined by my...
Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026
If you skipped every healthtech conference this year, this episode is your catch-up call. My guest is Colin Hung , Editor-in-Chief at Swaay....
Why Splitting Brand and Demand Gen Will Sink Your Marketing Team
If you've ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this e...
From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy
Another special episode from the vault. Instead of me hosting, you'll hear my colleague Mark Erwich , Chief Strategy Officer at Health Launc...
From the Archive: Building an AI-First Marketing Team
How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? I'm away...
Propensity Modeling: How to Find Your Most Valuable Leads
Does your team keep chasing more leads but can't explain why the pipeline doesn't turn into revenue? This episode is for you. Aaron Burnett...
Why Social Selling Beats Cold Outreach and What Actually Works Now
If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold cal...
Building an AI Lead Scoring System That Boosted Conversion by 70%
Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the h...
Finding Your True Customer Profile with Bruce Brandes
In this episode, I sit down with Bruce Brandes , a 35-year healthtech veteran. Together with his longtime friend and business partner Brian...
The Art of Making a Room Feel Human with Mike Mosquito and Maureen Nylin
Have you ever wondered why the smaller, more intimate industry events on your calendar seem to generate more real business than the massive...
Curated Not Crowded - How to Win with Community-driven Events
If you're a B2B healthcare marketer wondering whether your trade show budget is actually buying you anything real, this episode is for you....
How AI Aligned Marketing and Sales in Seven Months
If you have ever felt like your marketing and sales teams are speaking two different languages, or that your best customer stories are locke...
The State of Healthtech Marketing - Mid-Year Check-in
Over the last month, I have spoken with more than 30 health tech marketing leaders who are part of the Healthtech Marketing Network . I want...
How Peer-Reviewed Evidence Drives AI Discoverability
If a potential buyer asked an AI chatbot which companies are leading in your space, would your company come up? And if it did, would the ans...
How to Build Pipeline With Podcasts
I have wanted to do this episode for a long time. One of the questions I often hear most healthtech marketers is whether starting a podcast...
"Websites will die?" The shift to low volume, high intent is just the start...
Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be...