From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy
Another special episode from the vault. Instead of me hosting, you'll hear my colleague Mark Erwich , Chief Strategy Officer at Health Launc...
Radio and PodcastLive Radio & Podcasts
Technology
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technol...
Episodes
20 of 142 episodes
From the Archive: Building an AI-First Marketing Team
How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? I'm away...
Propensity Modeling: How to Find Your Most Valuable Leads
Does your team keep chasing more leads but can't explain why the pipeline doesn't turn into revenue? This episode is for you. Aaron Burnett...
Why Social Selling Beats Cold Outreach and What Actually Works Now
If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold cal...
Building an AI Lead Scoring System That Boosted Conversion by 70%
Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the h...
Finding Your True Customer Profile with Bruce Brandes
In this episode, I sit down with Bruce Brandes , a 35-year healthtech veteran. Together with his longtime friend and business partner Brian...
The Art of Making a Room Feel Human with Mike Mosquito and Maureen Nylin
Have you ever wondered why the smaller, more intimate industry events on your calendar seem to generate more real business than the massive...
Curated Not Crowded - How to Win with Community-driven Events
If you're a B2B healthcare marketer wondering whether your trade show budget is actually buying you anything real, this episode is for you....
How AI Aligned Marketing and Sales in Seven Months
If you have ever felt like your marketing and sales teams are speaking two different languages, or that your best customer stories are locke...
The State of Healthtech Marketing - Mid-Year Check-in
Over the last month, I have spoken with more than 30 health tech marketing leaders who are part of the Healthtech Marketing Network . I want...
How Peer-Reviewed Evidence Drives AI Discoverability
If a potential buyer asked an AI chatbot which companies are leading in your space, would your company come up? And if it did, would the ans...
How to Build Pipeline With Podcasts
I have wanted to do this episode for a long time. One of the questions I often hear most healthtech marketers is whether starting a podcast...
"Websites will die?" The shift to low volume, high intent is just the start...
Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be...
Why Medtech Commercial Strategies Stall and How to Fix Them
One of the most common and costly mistakes in medtech commercialization is confusing clinical buy-in with commercial buy-in. A surgeon who l...
Quiet Courage of the CMO
There is a version of the marketing leader's job that looks great on a slide deck, and then there is the real thing. In this episode, I want...
How to Build a Marketing Team That People Don't Want to Leave
In this episode, I sit down with Larry Kaiser , Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it re...
A Practical Guide to Intent-Driven ABM and AI in Healthtech
This episode is the final installment in a three-part miniseries on ABM and go-to-market strategy, and it is extremely practical. My guest i...
How to Connect Marketing to Revenue
This week, I am joined by two guests who have done the real work of building a model that clearly connects marketing to revenue. First, Paul...
How Sales Leaders Cracked the ABM Code
In this episode, instead of talking to marketers about account-based marketing, I sat down with two sales leaders who have built and execute...
How We Grew Inbound Meetings 89% by Optimizing for AI Search
Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6...