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Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technol...
In this episode, instead of talking to marketers about account-based marketing, I sat down with two sales leaders who have built and execute...
Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6...
In this episode, I sit down with two guests who are doing something genuinely different in the world of healthcare events, and they represen...
Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there...
A lot of healthtech thought leadership is interchangeable. Swap out the logo, change the company name, and much of the time, nobody would no...
If you've been following this series on AI and pipeline growth, this is the episode where it all comes together. Over the past five episodes...
Brand is one of those words that can clear a room in a B2B company faster than almost anything else. The moment you say it, someone in the C...
Welcome to the fifth installment of our series on using AI to grow your pipeline. In this episode, I am taking a deep dive into a topic that...
In this episode, I am revisiting one of our most popular and enduring discussions on pipeline optimization. Last year, guest host Mark Erwic...
In this episode, I am joined by Chris Marin, Associate VP of Digital Marketing at Inovalon, for a deep dive into how AI is moving from an ex...
In this episode of The HealthTech Marketing Show, I am joined by two of my colleagues from Health Launchpad, Design Lead Pepper Fee and Acco...
If you've been following our series on using AI to grow your pipeline, you know we've already covered how to spot early buyer signals. But h...
Healthcare marketers are having to navigate massive shifts across the industry, including shrinking ROI timelines and increasingly complex b...
While most of us are already using AI for research and content creation, very few healthcare marketing teams have figured out how to use it...
Does ABM have to be complicated and expensive? Brianna Miller doesn’t think so, and she will tell you why. In this episode, I sit down with...
In this episode, I am kicking off a new series with a simple warning: mind the gap. Specifically, I am addressing the AI Pipeline Growth Gap...
I am thrilled to welcome John Lynn , Founder and Chief Editor of Healthcare IT Today , back to the show to discuss the significant evolution...
In this first episode of 2026, I want to address a frustration that has been bugging me and likely you as well. We have all seen how impress...
We’re closing out the year by looking forward. In this episode, you’ll hear a range of voices from across healthtech marketing, growth, PR,...
There has been a lot of buzz about Gemini 3, Google’s LLM. In this episode, I dig into Google’s big announcement and try to get past the hyp...
Brand has become the B-word in our industry. It’s almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at the...
Is Answer Engine Optimization (AEO) really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This...
Healthcare is facing a “perfect storm”. And it’s a perfectly bad one! In this episode, I sit down with Mark Erwich , Health Launchpad Chief...
One of the biggest challenges is that buyers control the buying process, and they don’t want to talk to vendors until they are good and read...
In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've nev...
This may be my favorite ever episode. And it’s a doozy! I sat down with Nick Panayi , CMO of Inovalon , to explore one of the most comprehen...
In this episode, I speak with Susan Roth , Senior Director of Marketing at Netrality Data Centers , about her remarkable journey from market...
In this episode, I'm joined by three exceptional members of our Healthtech Marketing Network - Mariana Small , Elena Putilina , and Amy Swan...
In this AI Quick Take episode, I take a look at one of the most fascinating yet misunderstood applications of AI in healthcare: digital twin...
In this episode, I had the pleasure of speaking with John Lynn , founder of Healthcare IT Today and Swaay Health , and Brittany Quemby , who...
In this AI Quick Take episode, I explore the critical concept of prompt engineering. This skill is fundamental in transforming how you use A...
In this episode, I delve into a topic that's been personally frustrating me and affecting countless other LinkedIn users: the dramatic decli...
In this AI Quick Take, I do my best to demystify the confusing landscape of AI models that's been a little overwhelming. The AI world feels...
In this episode, I sit down with Kristin Russel , CMO of symplr , to unpack how she’s building a unified brand in one of the most complex co...
In this AI Quick Takes episode, I review one of the most intriguing recent developments in AI - OpenAI's introduction of ChatGPT Agent. I br...
In this episode, Dan Czech , Vice President of Insights at KLAS, and my colleague Mark Ewrich , Chief Strategy Officer at Health Launchpad,...
In this episode of the Healthtech Marketing Podcast , we kick off our new AI Quick Takes series. Adam Turinas explains how generative AI is...
In this episode of The HealthTech Marketing Show , I welcome Carol Flagg , founder of Answers Media Network and Healthcare IT Radio, to disc...
In this episode of The HealthTech Marketing Show, I am joined by Colin Hung , Editor in Chief at Sway Health, and Lea Chatham , Content and...
In this episode of The HealthTech Marketing Show, host Adam Turinas is joined by Valerie Stachurski , Chief Marketing Officer at RxPx, and P...
In this episode of The HealthTech Marketing Show, I am joined by Kristen Jacobsen , VP of marketing at RevSpring and Justin Metz , Content L...
In this episode, we sit down with two marketing leaders who are redefining how we measure marketing impact in healthcare. Adrianna Hosford f...
At the end of the day, everything we do in healthcare is about how it impacts patients. As healthcare technology marketers, it is easy to lo...
In this episode of The HealthTech Marketing Show , guest host Mark Erwich leads a deep dive into pipeline optimization and deal acceleration...
Why do so many healthcare technology marketers want to do ABM but can't get started? A. The technology investment can be very expensive B. T...
In this episode of The HealthTech Marketing Show, I ( Adam Turinas ) discuss The Account-Based Marketing (ABM) Journey with guests Kelly McD...
In this episode of The HealthTech Marketing Show, I explore the critical importance of precise audience targeting in health tech B2B marketi...
In this episode of The HealthTech Marketing Show , host Adam Turinas sits down with Matt Carollo from HIMSS Media to discuss the findings of...
In this episode of The HealthTech Marketing Show , I welcome back Casey Meehan to explore the latest AI tools revolutionizing marketing stra...
You won’t want to miss this episode! In this episode of The HealthTech Marketing Show , host Adam Turinas, Lea Chatham , and Mark Erwich exp...