How TBPN Built the Luxury Brand of the Creator Economy

In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audience, hosted over 1,000 guests (including Sam Altman, Mark Zuckerberg, and Satya Nadella), and sold out every ad slot for the year ahead. In the conversation, John and Jordi break down their “anti-scale” philosophy: why they’re intentionally staying niche, how they’ve built an influential audience of tech and business decision-makers, and why they believe the future of media belongs to great shows. We also go deep on their unique advertising strategy, which includes ultra-short host reads and season-long deals. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to How TBPN Built the Luxury Brand of the Creator Economy online on Radio and Podcast. Open the player on this page to stream the available audio.

How TBPN Built the Luxury Brand of the Creator Economy is an episode from The Colin and Samir Show by Colin and Samir.

This episode is 109:16 long.

This episode was published on Jan 28, 2026.

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