Yes Theory and the Art of Making People Care

Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show. In this episode, we talk about the real challenge of YouTube:how do you make people care? Virality vs. meaning, real human moments, and why authenticity might be the only edge left online. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to Yes Theory and the Art of Making People Care online on Radio and Podcast. Open the player on this page to stream the available audio.

Yes Theory and the Art of Making People Care is an episode from The Colin and Samir Show by Colin and Samir.

This episode is 88:44 long.

This episode was published on Apr 22, 2026.

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